I have been on the vendor side of the fence for many years and I understand the complexities and different facets to not only run a business like yours, but to grow it exponentially. Whether you need Marketing and Strategy assistance, or your team is stretched too thin, or maybe you need a presence in a new vertical; perhaps a spokesperson or educator representing your product that you can trust. BOP works with vendors in many different respects to be the x in their CxO on specific products or divisions that are lacking in return. Vendors in the following verticals or serving the identified professions:
- Cloud Infrastructure
- SaaS Providers
- Retail Products
- Accounting Technology
- Business Intelligence Software
- CRM Systems
Clearly defining your vision, and achieving it through strategic planning to implement the right business model for your company. Whether you need re-branding, new market research, ecosystem assessment, or team development, BOP can assist in each phase of your initiatives. We specialize in taking SaaS companies to market in the accounting space but are also veterans at building better brands for vendors who sell directly to SMB’s.
- Business Growth and Expansion
- Marketing Strategy and Brand Awareness
- Product/Service Defining
- Team Development and Recruitment
- Demographic Awareness and Refining
- Pricing Strategy & Profit Improvement
- Strategic Planning
- Organization Restructuring
- KPI Analysis
- Management Reporting Systems
- Process Improvement
- Competitive Analysis
- New Product or Market Research & Launch
- Partner/Channel and Reseller Program Development
We work as strategic consultants to assist in launching your product or creating a larger market share. Acting as an outsourced CMO or working with your internal marketing team to develop campaigns that convert and ensure they are executed properly. From messaging to trade shows, social media, digital marketing, graphic design, website optimization and PR; BOP is your partner in making the competition irrelevant.
One of the crucial elements in partnering with a good consultant is choosing one that understands the importance of sharing the wealth of knowledge with your internal team so they can excel. To ensure your team is properly equipped with the tools necessary to execute on all the amazing strategies that are outlined at the executive level, BOP works to develop the employees in marketing, sales, business development and operational training.
While many clients look to outsource the CMO function to BOP, others want simply strategic planning with internal team members executing on the campaigns. We work to train your staff to look at the marketing component in a holistic manner that ensures clear, concise and consistent messaging across the board. We will train them on how to build a marketing calendar, manage the different platforms for reaching your target demographic and what key performance indicators should be reported on as well as the frequency of those reports for management.
Sales Training for Increased Conversions
Your company can get all the leads in the world, but if your team doesn’t know how to convert, than they aren’t going to do you much good. We will teach your team key methods for closing and pricing business, essential practice management techniques, how to retain clients longer, and will help you develop or expand a niche for your business. We also deliver one on one customized training to assure you are ready to hit the ground running and close new business when the leads begin to stream in. We evaluate your specific needs, geography, demographic and growth patterns to strategically plan your short and long term goals.